TikTok Project p1

 Bella Rucci

Choosen creator: tinekeyounger

Name: Tini

Her genre: cooking and baking for herself, boyfriend, friends and family

Audience

Who is the target audience for the content creator?

1. Tini’s target audience is for people who enjoy cooking videos, has a passion of cooking and people who know about Master Chef.

What are their demographics, interests and behaviors?

2.   Her demographic is Gen Z and Millennials because she has retable and quirky humor that leans towards Gen Z. Her interests are mostly cooking videos and some random videos like her trying out food or her clips on the master chef. 

How does the target audience engage with content on Tiktok?

3.  Her audience tends to duet or stitch her cooking videos and show their attempt of making the recipe that she made. They also are very relevant in the comments and she responds to their questions about what she made.

Objective 

What is the primary goal of the TikTik creator?

1. Her goal is to make extravagant recipes easy and accessible for her audience to make at home.

How will success be measured?

2.  Tini’s success is measured in likes and views. Her cooking videos get more likes and views and with normal videos they don’t get as many views.

Are there specific KPI’s to track?

3. She posts almost every day to keep up with her audience and she keeps her same bubbly energy the whole time through the vidoes.

Content Strategy

What type of content resonates with the target audience on Tiktok?

1. Tini does step-by-step cooking/ baking videos.

What storytelling techniques or themes are used to captivate the audience?

2. During her cooking videos, she often tells stories from her life while giving instructions on what to do.

Creative and Innovation

How does the content creators' work stand out amidst the vast amount of content on TikTok?

1. Her work isn’t like a normal cooking video. She keeps it happy and bubbly by giving us a deep in-depth instructions and she makes confusing recipes look so easy to make

Are there unique angles, formats or collaborations that can be explored to make the content memorable.

2.  She was on Master Chef and has a public friendship with Gorden Ramsey.

How can trends and cultural moments be leveraged to enhance the content's relevance?

3. Food challenges like blindfolded baking can be funny for her and maybe do another collab with Gorden again. Stuff like tha can really help get attention an views.

Engagement and Interaction 

How does the content encourage participation and interaction from TikTok users?

1. Her content encourages and motivates TikTok users to bake and cook. And promoting her recipes gets a lot of traction. 

Are there opportunities for user-generated content or challenges to amplify engagement?

2. Yes, she challenges herself to make famous food that has been blowing up and she tries her best to make it and it always turns out perfectly. And that often stirs up her views because people ask her to make this.

How does the creator respond to comments, messages and interactions from the TikTok community?

3. She stitches and responds to comments from her fans or other creators to keep engaged her her community.